August 02, 2026
How to Create Your Company Page on TikTok
On TikTok, your company uses a Business account. Here is how to create it step by step, set it up, and get off to a good start.
By Kaizup Team3 min read
Like Instagram, TikTok has no 'pages': for a business, you use a Business account. It is free, and it unlocks analytics, a link in bio, and a library of commercially usable sounds.
This guide shows you how to create and set up your company's TikTok account, step by step.
Before You Start
Prepare a professional email, your logo, and a short bio. Think about your content angle: on TikTok, vertical format and authenticity beat polished production. Your slightly awkward phone video will outperform the expensive one the agency made.
Create the Account Step by Step
- Download the TikTok app and create an account with the company email
- Choose a username close to your brand
- Add the profile photo (logo) and a bio
- Go to 'Profile', then the menu, 'Settings and privacy'
- Open 'Account', then 'Switch to Business Account'
- Choose the category that describes your activity
Optimize Your Account
A well-set Business account is easy to find and quick to act on. On TikTok, consistency beats production value every single time:
The essentials
- Bio: a short line on what you do plus a hook, within the character limit
- Username: keep it close to your brand and easy to type
- Profile photo: a recognizable logo or face
- Link: add your website link, available on the Business account
Go further
- Pin your best videos: showcase your strongest content at the top of the profile
- Use trending sounds from the commercial music library so business use is allowed
- Add captions to every video for accessibility and silent viewing
- Post consistently and lean into authentic, native vertical content
Mistakes to Avoid
- Staying on a personal account and losing analytics and the bio link
- Reposting polished ads as is — TikTok rewards native, authentic content, and nothing dies faster there than an ad that knows it is an ad
- Leaving the bio with no link or value proposition
- Ignoring trends and sounds that drive reach
- Using non-commercial music, which can get your video muted or removed
- Posting once then disappearing
Related reading: create your Instagram account and create your X account.
Summary
- On TikTok it is a Business account, not a 'page'
- Create the account then switch to Business in the settings
- Prepare email, logo, bio, and a content angle
- Add the link and polish the profile
- Favor vertical format and authenticity
Once your TikTok account is ready, Kaizup helps you plan and keep a steady posting rhythm without burning out. Free for 7 days, full platform.
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