02 août 2026
How to Create a Facebook Business Page
2026 guide to create a Facebook Business Page: definition, prep, detailed steps, Meta Business Suite, and FAQ.
Par Kaizup Team3 min de lecture
Despite the competition, Facebook is still one of the first places customers look up a business. Less about being trendy — more about quietly checking you exist, your hours, and a way to reach you. Creating the Page takes minutes. Keeping it alive is the real work.
After setup, keep a simple rhythm with an AI social media manager so the Page earns trust.
In short
What is a Facebook Business Page?
A Facebook Business Page is your company's public identity on Meta. You create it from a personal Facebook account (which stays private and administers). The Page holds info, posts, messaging, reviews, and — via Meta Business Suite — scheduling and ads. It is not a second personal account: it is the brand storefront.
Why a Page (not only a personal profile)
Posting from a personal profile mixes private life and business, limits collaboration, and looks unprofessional. Signals you need a Page now:
- Customers search your brand on Facebook / Google
- You want hours, directions, a CTA button, or pro messaging
- More than one person must publish or reply without sharing a personal profile
Before you start: what to prepare
- A personal Facebook account you are logged into
- The exact Page name (brand-aligned — painful to change later)
- A precise category
- Logo (square profile) + cover (~820×312 px)
- Key info: website, email, phone, address, hours, price range
Create the Page step by step
Each step matches a Facebook screen. You can add a screenshot under each title.
Step 1 — Open Page creation
Log in with your personal account. Menu → Pages → Create new Page, or facebook.com/pages/create.
If Facebook steers you to Meta Business Suite, that is normal. You need the 'New Page' form.
Step 2 — Name the Page and pick a category
Enter the exact trading name. Keep slogans for the bio — not the name.
Choose a category that truly describes the activity. Too vague = harder to find and less credible locally.
Step 3 — Short bio
Add a short description: what you do, for whom, where. First lines get read most.
Step 4 — Profile photo and cover
Logo as profile + on-brand cover. A default cover looks abandoned.
Step 5 — Create and finish setup
Click Create. Facebook often asks for more info immediately — continue. Filling it now beats coming back a week later.
Optimize right after creation
A complete Page reassures; a half-empty one can be worse than nothing.
The essentials
- Complete About + contact (site, contact, hours)
- @username for a clean URL
- Polished profile + cover
- Precise category
Go further
- Action button (Book, Shop, Contact, WhatsApp)
- Intro post pinned at the top
- Meta Business Suite for scheduling, inbox, insights
- Reviews + automatic greeting
- Second admin early (avoids losing the Page)
Questions fréquentes
Do I need a separate Facebook account for my business?
No. Your personal account administers the Page. The Page is the public identity.
Can I rename later?
Yes, but Facebook limits frequent changes and a new name confuses search. Choose well up front.
Is Meta Business Suite required?
Not to create the Page. Yes in practice to manage it well.
How many admins?
At least two. One admin is a risk if the account is locked or that person leaves.
Once your Facebook page is live, Kaizup helps you post consistently without spending your days on it: content generation and calendar in one interface. Free for 7 days, full platform.
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