24 juin 2026
How to Create Your Company Page on X
On X (formerly Twitter), your company uses a brand account. Here is how to create it step by step, set it up, and make it credible.
Par Kaizup Team
X (formerly Twitter) has no 'pages': your company uses a standard account, managed as a brand account. It is the place for real time, announcements, and direct conversation with your audience.
This guide shows you how to create and set up your company's X account, step by step.
Before You Start
Prepare a dedicated professional email, your logo, a banner image, and a short bio. Choose a handle (@) close to your brand and easy to remember.
Create the Account Step by Step
- Go to x.com and click 'Create account'
- Sign up with the company's professional email
- Choose the display name (your brand) and the @ handle
- Add the profile photo (logo) and a banner image
- Write a clear bio with the link to your website
- Fill in the location if relevant
Optimize Your Account
On X, first impressions are the profile and the pinned post. Make them count:
The essentials
- Handle and name: a handle close to your brand and a clear display name
- Bio: your value in one line plus a link to your website, with location if relevant
- Header: a banner that states your positioning or current offer
- Profile photo: a recognizable logo
Go further
- Pin a post: pin an introduction or your best content to the top of the profile
- Reply fast: X is real time, so monitor mentions and answer quickly
- Verified Organizations: consider the paid subscription for the badge and added features
- Keep a consistent posting rhythm rather than bursts of silence
Mistakes to Avoid
- Choosing a complicated handle far from the brand
- Leaving the default header
- Opening the account with no pinned post or content
- Using a personal email that is hard to hand over internally
- Treating X as a broadcast-only channel and never replying
- Posting in bursts then going silent for weeks
Related reading: create your LinkedIn company page and create your TikTok account.
Summary
- On X it is a brand account, not a 'page'
- Sign up on x.com with a dedicated professional email
- Prepare handle, logo, banner, and bio before you start
- Pin a post and keep the profile up to date
- The organization badge requires the paid subscription
Once your X account is ready, Kaizup helps you post consistently and keep an active feed without spending your days on it. Try it free, no credit card required.
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